Beyond Body by Katie Pitts
Beyond Body approached us to create a series of images for the launch of the new business.
This was a blank slate creatively for Katie, which was an opportunity not to be missed… to create the aesthetic from ground up. We ended up with 2 main themes: a soft pastel theme with a ‘pre-dawn’ treatment, and a warmer, stronger set with ‘hard work’ in mind.
Katie took the process through some thought and very quickly developed a brief, shoot schedule and styling approach together with us. This was one of the more efficient pre-production exercises with a small business we have had in a long time… apart from the weather throwing in a big spinner in the works.
Here are some images from the library we created over 2 half-days.
Team and Tools:
Nikon Z8| 35mm | 85mm | 50mm |Profoto A1& B1| Umbrellas |RGB Tubes | Reflectors | Pre-colored and tethered to Capture One | Retouched on Photoshop CC
