Commercial and Advertising Photographer | Sydney

ZOGGS

The Zoggs campaign was a four-day effort across stunning Sydney locations, capturing high-energy stills, dynamic video, and incredible underwater magic. Our aim with Zoggs, who joined us from London, was to build a massive, versatile library of images and video for their global needs, from shop displays to social media and print campaigns.

We truly believed the heart of their vision lay in capturing authenticity and versatility that aligned with their brand direction and messaging. This meant, allowing the talent (kids included!) to bring their natural energy and personality to the shoot - creating an environment that let this happen was key. It gave us fresh angles and let us stay present, capturing the true, unposed energy that's transmitted from the team.

It feels real, which is the essence of Zoggs and how we love to work, always leaning into that raw energy and authenticity.

A production with many moving parts always requires detailed planning and a "go with it" attitude when things go awry (like the weather!).

Even when the Aussie summer weather tried to throw a curveball with rain, we pivoted. Instead of stopping, we focused on awesome "wet" image sets – swimmers in the pool, diving, launching off the podium, details etc. By zooming into details, we made the most of that window, ensuring productivity even without sun; not to waste a moment of production time.

The Zoggs team had it all wrapped up with the high number of people on set, locations, and the sheer volume of outfits / accessories / styles! You'll see this organised chaos in the behind-the-scenes shots! Ensuring all the needed equipment is available for our expected / unexpected situations minimises our production risks and ensures delivery – big scrims for shade, wireless tethering to computers, and tarpaulins to keep sensitive equipment and wardrobe bone dry.

This prep made things flow smoother, reducing stress and allowing us to cultivate a trusting, relaxed, and open environment where people can just be themselves, leading to genuine, joyful expressions. It's a big part of how we handle multi-day, multi-location projects that efficiently deliver large image libraries - a space where clients, crew and subjects feel relaxed and uninhibited.

As a strong supporter of sustainable and environmentally conscious clients, I applaud Zoggs' commitment to the environment. Their vibrant swimwear and accessories are made from recycled plastics – it's genuinely inspiring to work with a brand that makes cool, colourful gear and actively helps the planet. Have a look for yourself, at the innovations and commitments they have in both product and community: www.zoggs.com/en_AU/sustainability

This project embodied how we love to work. Detailed preparation, smart problem-solving and a fun-filled set! This environment allowed us to deliver a versatile, high-quality image library that met Zoggs' complex global and seasonal needs.

Our commitment is always to capturing genuine emotions, creating timeless memories, and delivering exceptional client experiences.

When you're ready, you know where to find us.

We're available nationally and regionally, with production representatives in New York, Australia and Singapore.