FLEX SYDNEY - When a Workspace Becomes "Home"
There is a profound difference between a place and a space.
A place is defined by its coordinates and architecture, but a space is defined by the life and the stories that happen within it.
For the past years, I have been fortunate enough to call Flex @ George Place my weekly base of operations and recently, I finally was able to turn my lens toward the very walls that support creative flow; capturing the quiet energy of a space that has become so familiar.
What I love about this space is how it just seems to breathe with you...
One morning it’s a quiet sanctuary for me to tuck away and focus, and the next, I’m watching it transform into a vibrant hub for a 60-person town-hall or a high-energy workshop to a cozy and intimate luxury event. I have even used the space for my personal branding shoots which require a variety of backdrops.
From a production perspective, it’s a bit of a dream; the light stretches from airy, sun-drenched communal areas to those moodier, sophisticated pockets that invite you to really settle in and think.
Beyond the sleek lines and the premium design is a heartbeat that has nothing to do with the architecture and design; or perhaps it does... I am not an Architect and I can hear my good friend Carlo make a big noise about this! The real "draw card" is the warmth of the people - Natasha, Georgia, and the Flex team not only run the place like an oiled machine... they cultivate a genuine sense of community.
When we are seen, and supported... we do our best work.
They’ve turned a professional setting into a place that feels like "home"—a space where ideas find room to grow because the environment is nurtured by beautiful souls.
After all, a space without people is simply a place; with the right warmth, it becomes a place you really want to be at.
Tools:
Nikon Z8 x2 | 15mm Voigtlander Z|35mm Nikkor Z | Umbrellas | LED Tubes | Profoto B1 | Rock-solid Tripod
Team: Aquila Creative | FLEX
Pre-Colored on Capture One | Retouched and graded on Photoshop CC
BEHIND THE SCENES
A look behind the shoot - pay particular attention to my "shitty rig" for an overhead light at the coffee machine!