VELOX
In today's fast-paced business world, a company's story is told not just through its words, but through its images.
When the team at Velox Capital came to us, they weren't just looking for a few headshots. They needed a rich, authentic visual library—a collection of images that are as versatile as their business.
Our mission was to capture distinct "looks" that would provide them with a flexible, powerful set of visual assets for their brand and marketing needs.
The brief was ambitious: an extended day, three distinct locations across Sydney's urban landscape, and a need to capture a wide range of content, from formal team portraits to candid moments that showcased their culture.
The usual challenge with this kind of project is time. The pressure of a tight schedule, coupled with the logistics of navigating a bustling city, can often lead to a rushed, stressful environment where genuine energy is lost. But our philosophy is that preparation is power.
We approached this assignment with a meticulous plan. Every location was scouted, every angle considered, and a clear timeline was mapped out. But a good plan is nothing without good people. What truly made this project a success was the approach we had with Velox - determined, yet flexible. They were fully engaged, sharing their vision for the images and providing access to their clients and partners.
This level of collaboration allowed us to go beyond the obvious.
We used their office to capture the professional, grounded side of their business—those moments of teamwork and focus. But we also ventured out to a local boxing gym and Sydney's urban cityscape. These locations weren't just for visual variety; they were for visual storytelling.
Access to capital is one of the fundamental elements of being able to grow your business, and the city's towering buildings became a metaphor for that very growth. The boxing gym was especially poignant.
It wasn't just a backdrop—it was owned by two of their clients, Ayo and Astrid. Being able to capture the Velox team in a space that is so meaningful to their clients speaks volumes about the depth of their relationships. It’s a powerful, tangible way to show that they’re more than just a finance company; they’re a true partner in their clients’ journeys.
With preparation and a truly collaborative spirit, we were able to create an environment where everyone felt relaxed and comfortable. There was no sense of hurry or frustration, which allowed for the genuine connections and candid moments to shine through in the final images. We captured the authentic energy of the people, not just a posed version of their business.
The end result is a comprehensive visual library that tells a complete story—of professionalism, teamwork, and the real people and relationships at the heart of Velox Capital.
Team and Tools:
Velox Capital | Results 2 Day | Christine Day | Cesar Ocampo
Nikon Z8 | 35mm | 85mm | Profoto B1s | Umbrellas | LED Tubes |
Pre-Colored on Capture One | Retouched and graded on Photoshop CC
