ERIC YIP | VISUAL ASSET PRODUCTION | SYDNEY | SINGAPORE | +61 481 757 107 | ERIC@EYXL.COM.AU
RUNNING
I often feel, running as an exercise / sport is one of the most "over shot" images in the industry... yet, its simplicity and ability to connect to people makes it a subject matter I keep coming back to. The great equaliser.
Working with RZ media to create a set of stills and a 30 second ad clip across 4 locations was an exercise in chasing time. Distance is one of the bigger challenges we have to overcome in multi-location productions; and avoiding traffic!
This series was treated independently from the motion piece for an accompanying set of alternative stills; this are essentially options and possibilities for creatives to consider - color grade, visual style and lighting.
Check back soon for the link to RZ's cut of Emma & Nick.
Team and Tools:
Nikon D850 | 35mm | 58mm | 70-200mm Nikkors | Profoto A1, B1 | Profoto Tele-Zoom 
Captured on Capture One | Colored and retouched on Photoshop CC2022

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